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type_genre:"Article in journal"
~person:"Bahng, Chang-ki"
~person:"Groza, Mark D."
~type_genre:"Graue Literatur"
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2007
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Bahng, Chang-ki
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International journal of sport management and marketing : IJSMM
1
Journal of advertising research
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Journal of global marketing
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The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
2
Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
Saved in:
3
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel
;
Heisey, Kevin
;
Han, Peter
;
Bahng, Chang-ki
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
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