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type_genre:"Article in journal"
~person:"Balaji, M. S."
~subject:"Data Mining"
~subject:"Internet marketing"
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Data Mining
Internet marketing
Consumer behaviour
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Virales Marketing
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Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsqualität
4
Online-Marketing
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Service failure
4
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4
Beschwerdemanagement
3
Beziehungsmarketing
3
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Online retailing
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Online-Handel
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Word-of-mouth
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Social Web
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Balaji, M. S.
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
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Li, Hengyun
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Mariani, Marcello M.
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Fan, Weiguo
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Rita, Paulo
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Roy, Gobinda
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Schweidel, David A.
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Ye, Qiang
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Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
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Dens, Nathalie
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Duan, Wenjing
5
Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
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Liang, Sai
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Liu, Yong
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Phua, Joe
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Ruiz Mafe, Carla
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Tan, Yong
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Verma, Sanjeev
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Wu, Luorong
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Xiang, Zheng
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Zhang, Zili
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Chakraborty, Uttam
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
2
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
3
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
4
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
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