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type_genre:"Article in journal"
~person:"Bradley, Graham L."
~person:"Duan, Wenjing"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
7
Online-Handel
7
Viral marketing
7
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Consumer behaviour
5
E-commerce
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Electronic Commerce
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Beschwerdemanagement
3
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Customer satisfaction
3
Kundenzufriedenheit
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Beziehungsmarketing
2
Dienstleistungsqualität
2
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2
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1
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Digitale Plattform
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Article in journal
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Bradley, Graham L.
Duan, Wenjing
Law, Chun Hung Roberts
12
Kim, Jong Min
7
Li, Hengyun
6
Ye, Qiang
6
Filieri, Raffaele
5
Wu, Luorong
5
Chakraborty, Uttam
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Mattila, Anna S.
4
Pelsmacker, Patrick de
4
Roy, Gobinda
4
Balaji, M. S.
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Chong, Alain Yee Loong
3
Datta, Biplab
3
Flavián Blanco, Carlos
3
Fong, Lawrence Hoc Nang
3
Hu, Nan
3
Law, Rob
3
Liang, Sai
3
Liu, Ling
3
Liu, Qihua
3
Liu, Yong
3
Maslowska, Ewa
3
Moro, Sérgio
3
Pavlou, Paul A.
3
Peng, Ling
3
Proserpio, Davide
3
Raghunathan, Srinivasan
3
Ravula, Prashanth
3
Riquelme, Isabel P.
3
Román, Sergio
3
Shen, Han
3
Sparks, Beverley A.
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Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
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Journal of service management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
3
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley A.
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverly A.
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
Perceived prevalence and personal impact of negative online reviews
Bradley, Graham L.
;
Sparks, Beverley A.
;
Weber, Karin
- In:
Journal of service management
27
(
2016
)
4
,
pp. 507-533
Persistent link: https://www.econbiz.de/10011563656
Saved in:
6
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley A.
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
7
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
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