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type_genre:"Article in journal"
~person:"Chadwick, Simon"
~person:"Chanavat, Nicolas"
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Ambush marketing is dead, long live ambush marketing : a redefinition and typology of an increasingly prevalent phenomenon
Burton, Nicholas
;
Chadwick, Simon
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011929123
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2
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
3
The evolving sophistication of ambush marketing : a typology of strategies
Chadwick, Simon
;
Burton, Nicholas
- In:
Thunderbird international business review
53
(
2011
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10009387686
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