//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Chanavat, Nicolas"
~person:"McKelvey, Steve"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Guerilla marketing
5
Guerilla-Marketing
5
Sport event
4
Sportveranstaltung
4
Big event
3
Großveranstaltung
3
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
USA
2
United States
2
Ambush Marketing
1
Ambush marketing
1
Athletes
1
Brasilien
1
Brazil
1
Communication media
1
Economics perspective
1
Host cities
1
Internet marketing
1
Kommunikationsmedien
1
Legislation
1
Media coverage
1
Media industries
1
Mediale Berichterstattung
1
Mediensektor
1
Mega events
1
Meinung
1
Olympic Games
1
Online-Marketing
1
Opinion
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Sportler
1
ambush marketing
1
ambush marketing coverage
1
brand protection
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Chanavat, Nicolas
McKelvey, Steve
Burton, Nicholas
4
Séguin, Benoit
4
Hutter, Katharina
3
Nufer, Gerd
3
O'Reilly, Norm
3
Chadwick, Simon
2
Ellis, Dana
2
Grohs, Reinhard
2
Hoffmann, Stefan
2
Koenigstorfer, Joerg
2
Mazodier, Marc
2
Scassa, Teresa
2
Snyder, Kevin
2
Wolfsteiner, Elisabeth
2
Berthon, Pierre R.
1
Biraghi, Silvia
1
Bradish, Cheri L.
1
Brownlee, Eric
1
Carrillat, François A.
1
Chandon, Jean-Louis
1
Cheong, Yunjae
1
Colbert, François
1
Coote, Leonard V.
1
Cornwell, T. Bettina
1
Dahlén, Micael
1
Davis, Frederick
1
Davis, Svetlana
1
Desbordes, Michel
1
Dickson, Geoff
1
Feigné, Matthieu
1
Fransen, Marieke L.
1
Gambetti, Rosella C.
1
Geurin, Andrea N.
1
Grady, John
1
Graffigna, Guendalina
1
Grant, Philip Stanley
1
Greenwell, T. Christopher
1
Gröppel-Klein, Andrea
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
3
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
4
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
5
Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve
;
Grady, John
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->