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type_genre:"Article in journal"
~person:"Dens, Nathalie"
~subject:"Data Mining"
~subject:"Internet marketing"
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Data Mining
Internet marketing
Viral marketing
9
Virales Marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Online reviews
5
Online-Marketing
5
Online retailing
4
Online-Handel
4
Social Web
3
Social web
3
Bibliometrics
2
Bibliometrie
2
Data mining
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Perceived usefulness
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Personalisierung
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1
Advertising effects
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Banner advertising
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Behavioral intentions
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Bewertung
1
Communication
1
Conceptual framework
1
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1
Conformity tendency
1
Customer satisfaction
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Evaluation
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Expert review
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Eye-tracking
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Facebook
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Führungskräfte
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Inconsistent content
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Dens, Nathalie
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Filieri, Raffaele
6
Loureiro, Sandra Maria Correia
6
Pelsmacker, Patrick de
6
Rita, Paulo
6
Roy, Gobinda
6
Schweidel, David A.
6
Ye, Qiang
6
Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
5
Duan, Wenjing
5
Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
5
Liang, Sai
5
Liu, Yong
5
Phua, Joe
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Zhang, Zili
5
Balaji, M. S.
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
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Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
3
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
4
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
5
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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