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type_genre:"Article in journal"
~person:"Duan, Wenjing"
~person:"Ravula, Prashanth"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
6
Online-Handel
6
Viral marketing
6
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
E-commerce
4
Electronic Commerce
4
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3
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3
Bayesian models
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Duan, Wenjing
Ravula, Prashanth
Law, Chun Hung Roberts
12
Kim, Jong Min
7
Li, Hengyun
6
Ye, Qiang
6
Filieri, Raffaele
5
Wu, Luorong
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Mattila, Anna S.
4
Pelsmacker, Patrick de
4
Roy, Gobinda
4
Balaji, M. S.
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Chong, Alain Yee Loong
3
Datta, Biplab
3
Flavián Blanco, Carlos
3
Fong, Lawrence Hoc Nang
3
Hu, Nan
3
Law, Rob
3
Liang, Sai
3
Liu, Ling
3
Liu, Qihua
3
Liu, Yong
3
Maslowska, Ewa
3
Moro, Sérgio
3
Pavlou, Paul A.
3
Peng, Ling
3
Proserpio, Davide
3
Raghunathan, Srinivasan
3
Riquelme, Isabel P.
3
Román, Sergio
3
Shen, Han
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Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of retailing
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ECONIS (ZBW)
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1
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
2
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
5
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
6
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
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