Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Prashanth Ravula, Subhash Jha, Abhijit Biswas
| Year of publication: |
2022
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|---|---|
| Authors: | Ravula, Prashanth ; Jha, Subhash ; Biswas, Abhijit |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 4, p. 724-740
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| Subject: | Loyalty expressions | Online reviews | Recommendations | Repurchase intentions | Reviewer credibility | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535724