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type_genre:"Article in journal"
~person:"Hamari, Juho"
~subject:"Beziehungsmarketing"
~subject:"Business start-up"
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Hamari, Juho
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Journal of business research : JBR
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ECONIS (ZBW)
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Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
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2
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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