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type_genre:"Article in journal"
~person:"Knuth, Ingo"
~subject:"Mediensektor"
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Search: subject_exact:"Media industry"
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Mediensektor
Advertising
5
Media industries
5
Werbung
5
advertising
4
Advertising industry
3
Werbewirtschaft
3
media agencies
3
Agency theory
2
Prinzipal-Agent-Theorie
2
Structural equation model
2
Strukturgleichungsmodell
2
structural equation model
2
Advertising media
1
Communication media
1
Consumer behaviour
1
Dienstleistungsqualität
1
Diversification
1
Diversifikation
1
Globalisierung
1
Globalization
1
International market entry
1
Internationaler Markteintritt
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Magazine
1
Magazine publishing
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Market entry
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Marketing management
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Marketingmanagement
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Markteintritt
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Outsourcing
1
Preismanagement
1
Pricing strategy
1
Print advertising
1
Printwerbung
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Product quality
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Produktqualität
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Article in journal
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Knuth, Ingo
Hess, Thomas
9
Chan-Olmsted, Sylvia M.
8
Picard, Robert G.
6
Rimscha, M. Bjørn von
6
Virta, Sari
5
Kunz, Reinhard E.
4
Martin, Hugh J.
4
Rennhoff, Adam D.
4
Sjurts, Insa
4
Strube, Mania
4
Süß, Stefan
4
Achtenhagen, Leona
3
Agnihotri, Raj
3
Bouncken, Ricarda B.
3
Choi, Jay Pil
3
Compaine, Benjamin
3
Dewenter, Ralf
3
Dukes, Anthony
3
Dukes, Anthony J.
3
Gal-Or, Esther
3
Gershon, Richard A.
3
Järventie-Thesleff, Rita
3
Karmasin, Matthias
3
Krebs, Isabelle
3
Krumsvik, Arne H.
3
Lacy, Stephen
3
Liu, Baixiao
3
Lowe, Gregory Ferrell
3
Lundsten, Lars
3
Maijanen, Päivi
3
Malmelin, Nando
3
McConnell, John J.
3
Mütterlein, Joschka
3
Oliver, John
3
Ots, Mart
3
Saulīte, Linda
3
Sayah, Shiva
3
Seufert, Wolfgang
3
Siegert, Gabriele
3
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International journal of marketing : IJM ; formerly Der Markt
3
International journal on media management : JMM
1
Journal of media business studies
1
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ECONIS (ZBW)
5
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1
The impact of product quality on advertising media planners' satisfaction
Knuth, Ingo
;
Engel, Dirk
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10012696955
Saved in:
2
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
3
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
4
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
5
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
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