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type_genre:"Article in journal"
~person:"Krishen, Anjala S."
~person:"Wong, IpKin Anthony"
~subject:"Event marketing"
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Event marketing
Event-Marketing
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3
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2
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Article in journal
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Krishen, Anjala S.
Wong, IpKin Anthony
Fairley, Sheranne
10
Scheinbaum, Angeline Close
7
Taheri, Babak
6
Schmitt, Bernd
5
Drengner, Jan
4
Lacey, Russell
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
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Cai, Liping A.
3
Carlson, Jamie
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Dias, Álvaro Lopes
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Filo, Kevin
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Funk, Daniel C.
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Jahn, Steffen
3
Kim, Jong-hyeong
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Kwiatkowski, Grzegorz
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Lee, Woojin
3
Li, Mimi
3
Moital, Miguel
3
O'Brien, Danny
3
Page, Stephen J.
3
Schnitzer, Martin
3
Shobeiri, Saeed
3
Suh, Eunju
3
Tyler, B. David
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Van Niekerk, Mathilda
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Walker, Matthew
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Williams, Alistair
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Ai, Chi-Han
2
Aitken, Rob
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Alexandris, Kostas
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Armbrecht, John
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Bekmeier-Feuerhahn, Sigrid
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Benkenstein, Martin
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Journal of advertising research
2
Journal of advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
7
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1
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
2
The boundary condition of travel satisfaction and the mediating role of destination image : the case of event tourism
Wong, IpKin Anthony
;
Xu, Yueying Hazel
;
Tan, Xiuchang Sherry
- In:
Journal of vacation marketing
25
(
2019
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10012165817
Saved in:
3
The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony
;
Ji, Mingjie
;
Liu, Matthew Tingchi
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
Saved in:
4
Exploring event bundling : the strategy and its impacts
Xu, Yueying
;
Wong, IpKin Anthony
;
Tan, Xiuchang Sherry
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
Saved in:
5
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
6
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
7
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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