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type_genre:"Article in journal"
~person:"Law, Chun Hung Roberts"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Internet marketing
Viral marketing
17
Virales Marketing
17
Social Web
13
Social web
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Online retailing
12
Online-Handel
12
Hotel industry
11
Hotellerie
11
Online-Marketing
11
Consumer behaviour
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Konsumentenverhalten
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Data Mining
4
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Online review
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Tourism
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Tourismus
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E-commerce
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Electronic Commerce
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Kundenzufriedenheit
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Online reviews
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Personalisierung
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Personalization
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social media
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Bewertung
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Cognition
2
Evaluation
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Kognition
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Reisevermittler
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Tourism industry
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Tourismuswirtschaft
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TripAdvisor
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online review
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Artificial intelligence
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Law, Chun Hung Roberts
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Law, Rob
4
Liang, Sai
4
Liu, Yong
4
Malthouse, Edward C.
4
Mattila, Anna S.
4
Moe, Wendy W.
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International journal of hospitality management
5
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
International journal of contemporary hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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1
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
2
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
3
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
4
The effect of online reviews on hotel booking intention : the role of reader-reviewer similarity
Chan, Irene Cheng Chu
;
Lam, Long W.
;
Chow, Cheris W. C.
; …
- In:
International journal of hospitality management
66
(
2017
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011810940
Saved in:
5
Asymmetry of hotel ratings on TripAdvisor : evidence from single- versus dual-valence reviews
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Law, Chun …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011669668
Saved in:
6
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
7
Investigating cross-national heterogeneity in the adoption of online hotel reviews
Ayeh, Julian K.
;
Au, Norman
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
55
(
2016
),
pp. 142-153
Persistent link: https://www.econbiz.de/10011498016
Saved in:
8
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
9
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
10
A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
48
(
2015
),
pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
Saved in:
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