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type_genre:"Article in journal"
~person:"Law, Rob"
~person:"Ravula, Prashanth"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
11
Online-Handel
11
Internet marketing
6
Online-Marketing
6
Viral marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Service quality
4
E-commerce
3
Electronic Commerce
3
Online reviews
3
Bayesian models
2
Bewertung
2
Data Mining
2
Data mining
2
Evaluation
2
Hong Kong
2
Hongkong
2
Information behaviour
2
Informationsverhalten
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2
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Tourism
2
Tourismus
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Delivery performance
1
Destination management
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Destinationsmanagement
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Article in journal
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English
6
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Law, Rob
Ravula, Prashanth
Law, Chun Hung Roberts
12
Kim, Jong Min
7
Li, Hengyun
6
Ye, Qiang
6
Filieri, Raffaele
5
Wu, Luorong
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Mattila, Anna S.
4
Pelsmacker, Patrick de
4
Roy, Gobinda
4
Balaji, M. S.
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Chong, Alain Yee Loong
3
Datta, Biplab
3
Duan, Wenjing
3
Flavián Blanco, Carlos
3
Fong, Lawrence Hoc Nang
3
Hu, Nan
3
Liang, Sai
3
Liu, Ling
3
Liu, Qihua
3
Liu, Yong
3
Maslowska, Ewa
3
Moro, Sérgio
3
Pavlou, Paul A.
3
Peng, Ling
3
Proserpio, Davide
3
Raghunathan, Srinivasan
3
Riquelme, Isabel P.
3
Román, Sergio
3
Shen, Han
3
Sparks, Beverley A.
3
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International journal of services technology and management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
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ECONIS (ZBW)
6
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1
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
2
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
5
The influence of hotel price on perceived service quality and value in e-tourism : an empirical investigation based on online traveler reviews
Ye, Qiang
;
Li, Huiying
;
Wang, Zhisheng
;
Law, Rob
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010252159
Saved in:
6
Feature extraction of travel destinations from online Chinese-language customer reviews
Ye, Qiang
;
Law, Rob
;
Li, Shi
;
Yijun, Li
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10008986875
Saved in:
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