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type_genre:"Article in journal"
~person:"Mahmoud, Ali B."
~subject:"Social web"
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Social web
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Mahmoud, Ali B.
Ko, Eunju
4
Kim, Kyung Hoon
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Ozuem, Wilson
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Bonilla Quijada, María del Rocío
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Camiciottoli, Belinda Crawford
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Journal of marketing communications
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
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