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type_genre:"Article in journal"
~person:"Moe, Wendy W."
~subject:"Internet marketing"
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Internet marketing
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Online-Marketing
4
Bayesian estimation
2
Consumer behaviour
2
Konsumentenverhalten
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binge watching
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brand tracking
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digital advertising
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digital media consumption
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online social media
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online streaming video
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online word of mouth
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Article in journal
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Moe, Wendy W.
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
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Li, Hengyun
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Pelsmacker, Patrick de
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Schweidel, David A.
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Tan, Yong
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Verma, Sanjeev
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Wu, Luorong
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Xiang, Zheng
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Balaji, M. S.
4
Bilgihan, Anil
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Chakraborty, Uttam
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Du, Qianzhou
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Duan, Wenjing
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Flavián Blanco, Carlos
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Kwok, Linchi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
2
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
3
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
4
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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