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type_genre:"Article in journal"
~person:"Ranfagni, Silvia"
~subject:"Brand image"
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Brand image
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
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Social web
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Brand management
4
Markenführung
4
Markenimage
4
Online communities
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Ranfagni, Silvia
Loureiro, Sandra Maria Correia
7
Rita, Paulo
6
Schivinski, Bruno
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Becker, Kip
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
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Kumar, Vikas
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Kunkel, Thilo
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Pauwels, Koen
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Sashittal, Hemant Chaitanya
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Wang, Yonggui
4
Augusto, Mário Gomes
3
Azar, Salim L.
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Bang, Nguyen
3
Bilro, Ricardo Godinho
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Camiciottoli, Belinda Crawford
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Chadwick, Simon
3
Cheung, Man Lai
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Farhat, Kashif
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Fernandes, Teresa
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Gensler, Sonja
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Guercini, Simone
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Harrigan, Paul
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Husain, Rehan
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Khan, Bilal Mustafa
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Kian Yeik Koay
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Kim, Hye-yŏng
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Kucuk, S. Umit
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Kübler, Raoul
3
Langaro, Daniela
3
Li, Dahui
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Liébana-Cabanillas, Francisco
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European journal of marketing : EJM
1
International review on public and non-profit marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management decision : MD
1
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ECONIS (ZBW)
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
3
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
4
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
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