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type_genre:"Article in journal"
~person:"Ravula, Prashanth"
~subject:"Electronic Commerce"
~subject:"Virales Marketing"
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Electronic Commerce
Virales Marketing
Internet marketing
3
Online retailing
3
Online reviews
3
Online-Handel
3
Online-Marketing
3
Viral marketing
3
Bayesian models
2
Consumer behaviour
2
Konsumentenverhalten
2
Bewertung
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Delivery performance
1
E-commerce
1
Evaluation
1
Gender
1
Gender differences
1
Geschlecht
1
Kundenzufriedenheit
1
Loyalty expressions
1
Personalisierung
1
Personalization
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Recommendations
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Article in journal
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Ravula, Prashanth
Law, Chun Hung Roberts
15
Guo, Xiaolong
11
Alt, Rainer
10
Dwivedi, Yogesh Kumar
10
Chen, Jianqing
9
Mou, Jian
8
Qiu, Liangfei
8
Tan, Yong
8
Xu, Xun
8
Akram, Umair
7
Benbasat, Izak
7
Cheng, T. C. E.
7
Kim, Jong Min
7
Li, Gang
7
Raghunathan, Srinivasan
7
Ye, Qiang
7
Yu, Yugang
7
Cebollada, Javier
6
Cui, Geng
6
Duarte, Paulo
6
Fedoseeva, Svetlana
6
Ghose, Anindya
6
Hjort, Klas
6
Kumar, Vikas
6
Li, Hengyun
6
Liu, Yong
6
Neslin, Scott A.
6
Parsad, Chandan
6
Pavlou, Paul A.
6
Peng, Ling
6
Prashar, Sanjeev
6
Schramm-Klein, Hanna
6
Shang, Jennifer
6
Wagner, Gerhard
6
Ba, Sulin
5
Benlian, Alexander
5
Broeder, Peter
5
Chen, Li
5
Chen, Lin
5
Escobar-Rodríguez, Tomás
5
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Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of retailing
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ECONIS (ZBW)
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1
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
2
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
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