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type_genre:"Article in journal"
~subject:"Advertising"
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Journal of advertising research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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2
The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
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