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type_genre:"Article in journal"
~subject:"Außenhandelssektor"
~subject:"China"
~subject:"Internationales Marketing"
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Außenhandelssektor
China
Internationales Marketing
International marketing research
65
Internationale Marktforschung
65
International marketing
13
International market entry
10
Internationaler Markteintritt
10
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Alon, Ilan
2
Diamantopoulos, Adamantios
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Huff, Lenard C.
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Toncar, Mark
2
Andéhn, Mikael
1
Baronchelli, Gianpaolo
1
Buckley, Peter J.
1
Chung, Henry F. L.
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Cook, Michael P.
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Cortesi, Elena
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Deng, Ziliang
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Diehl, Sandra
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Jean, Ruey-Jer Bryan
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Karriker, Joy H.
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Kim, Daekwan
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Kwon, Yung-chul
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Mueller, Barbara
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Nilsson, Mats E.
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Nordin, Fredrik
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Okazaki, Shintaro
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Riefler, Petra
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Rosenthal, Stuart S.
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Sachdev, Harash J.
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Sharma, Shalini
1
Williams, Larry J.
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Winklhofer, Heidi
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Wood, Van R.
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International marketing review
3
Journal of international consumer marketing
3
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Measurement and research methods in international marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of entrepreneurship and small business
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International journal of forecasting
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Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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1
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
2
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
Thai exporter and US importer relations : a pilot study using email survey
Sachdev, Harash J.
- In:
Journal for global business advancement : JGBA
6
(
2013
)
3
,
pp. 202-211
Persistent link: https://www.econbiz.de/10009773746
Saved in:
5
Export market orientation, managerial ties, and performance
Chung, Henry F. L.
- In:
International marketing review
29
(
2012
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10009661276
Saved in:
6
The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella
;
Baronchelli, Gianpaolo
;
Cortesi, Elena
- In:
International journal of entrepreneurship and small business
17
(
2012
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10009616318
Saved in:
7
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
8
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
9
Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
Saved in:
10
Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.
;
Levin, Irwin P.
;
Cook, Michael P.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
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