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type_genre:"Article in journal"
~subject:"Beziehungsmarketing"
~subject:"Business start-up"
~type_genre:"Working Paper"
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Beziehungsmarketing
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531
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77
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Journal of business research : JBR
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Journal of enterprising communities : people and places in the global economy ; JEC
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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ECONIS (ZBW)
45
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1
Advancing a contextualized, community-centric understanding of social entrepreneurial ecosystems
De Bruin, Anne
;
Roy, Michael J.
;
Grant, Suzanne
;
Lewis, …
- In:
Business & society
62
(
2023
)
5
,
pp. 1069-1102
Persistent link: https://www.econbiz.de/10014295621
Saved in:
2
Enabling bricolage in resource-constrained contexts : the role of sense of community and passion in African social entrepreneurs
Ciambotti, Giacomo
;
Zaccone, Maria Cristina
;
Pedrini, Matteo
- In:
Journal of small business & enterprise development
30
(
2023
)
1
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014286390
Saved in:
3
Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
6
Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business
Mohd Hafiz Hanafiah
;
Norol Hamiza Zamzuri
;
Tengku Intan …
- In:
Journal of enterprising communities : people and places …
18
(
2024
)
2
,
pp. 327-346
Persistent link: https://www.econbiz.de/10014513104
Saved in:
7
Exploring the potential of SMEs to build individual, organizational, and community resilience through sustainability-oriented business practices
DiBella, Jose
;
Forrest, Nigel
;
Burch, Sarah L.
; …
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 721-735
Persistent link: https://www.econbiz.de/10014266675
Saved in:
8
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
9
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
10
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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