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type_genre:"Article in journal"
~subject:"China"
~subject:"Internationales Marketing"
~subject:"Multinationales Unternehmen"
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China
Internationales Marketing
Multinationales Unternehmen
International marketing research
65
Internationale Marktforschung
65
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13
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10
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10
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Alon, Ilan
2
Huff, Lenard C.
2
Toncar, Mark
2
Andéhn, Mikael
1
Baronchelli, Gianpaolo
1
Buckley, Peter J.
1
Cavusgil, S. Tamer
1
Chironga, Mutsa
1
Cook, Michael P.
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Cortesi, Elena
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Deng, Ziliang
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Diamantopoulos, Adamantios
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Hult, G. Tomas M.
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Jean, Ruey-Jer Bryan
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Karriker, Joy H.
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Kim, Daekwan
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Kwon, Yung-chul
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Langhe, Bart de
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Leke, Acha
1
Levin, Aron M.
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Levin, Irwin P.
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Lund, Susan
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MacKee, David
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McKee, David L.
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Mueller, Barbara
1
Nilsson, Mats E.
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Nordin, Fredrik
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Okazaki, Shintaro
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Piantoni, Mariella
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Puntoni, Stefano
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Sachdev, Harash J.
1
Van Osselaer, Stijn M. J.
1
Wamelen, Arend van
1
Williams, Larry J.
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Wood, Van R.
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Journal of international consumer marketing
3
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
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2
Measurement and research methods in international marketing
2
Asia Pacific journal of marketing and logistics
1
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1
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
18
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1
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
2
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
Thai exporter and US importer relations : a pilot study using email survey
Sachdev, Harash J.
- In:
Journal for global business advancement : JGBA
6
(
2013
)
3
,
pp. 202-211
Persistent link: https://www.econbiz.de/10009773746
Saved in:
5
The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella
;
Baronchelli, Gianpaolo
;
Cortesi, Elena
- In:
International journal of entrepreneurship and small business
17
(
2012
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10009616318
Saved in:
6
Cracking the next growth market : Africa
Chironga, Mutsa
;
Leke, Acha
;
Lund, Susan
;
Wamelen, Arend van
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 117-122
Persistent link: https://www.econbiz.de/10008991298
Saved in:
7
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
8
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
9
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
10
Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
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