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type_genre:"Article in journal"
~subject:"Kaufmotiv"
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European journal of marketing : EJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
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You like what I like, but I don't like what you like : uniqueness motivations in product preferences
Irmak, Caglar
;
Vallen, Beth
;
Sen, Sankar
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 443-455
Persistent link: https://www.econbiz.de/10008662504
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