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type_genre:"Article in journal"
~subject:"Markenführung"
~subject:"Sportveranstaltung"
~subject:"Tourism"
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Search: subject_exact:"Live-Marketing"
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Markenführung
Sportveranstaltung
Tourism
Event-Marketing
500
Event marketing
499
Consumer behaviour
195
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195
Sport event
132
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110
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Dienstleistungsqualität
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Destination management
36
Destinationsmanagement
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Emotion
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Experiential marketing
32
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Fairley, Sheranne
8
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Dias, Álvaro Lopes
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Filo, Kevin
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Kim, Jong-hyeong
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Tourism management : research, policies, practice
18
Journal of travel and tourism marketing
13
International journal of event and festival management
12
Tourism management perspectives : TMP
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport management review
9
International journal of sport management and marketing : IJSMM
8
Journal of business research : JBR
8
European Sport management quarterly : ESMQ
6
Journal of destination marketing & management
5
The journal of brand management : an international journal
5
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
Journal of promotion management : JPM
3
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Scandinavian journal of hospitality and tourism
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business economics and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
The marketing review
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
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Argumenta oeconomica
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Business analyst : a refereed journal of Shri Ram College of Commerce
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ECONIS (ZBW)
230
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
4
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
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