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type_genre:"Article in journal"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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The journal of brand management : an international journal
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2
European journal of marketing : EJM
2
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Asia Pacific journal of marketing and logistics
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Erfurter Hefte zum angewandten Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of sport management and marketing : IJSMM
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Journal of Islamic marketing
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Journal of business economics and management
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Journal of digital banking
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ECONIS (ZBW)
66
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11
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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12
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
13
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
14
Closing the experience gap in banking : humanising customer experience in four dimensions
Bridges, AnnMarie M.
;
Elkins, Brian
;
Gross, Kerry
;
Da …
- In:
Journal of digital banking
7
(
2022
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10013502239
Saved in:
15
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
16
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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17
Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.
;
Abha, Wankhede
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
25
(
2019
)
1
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
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18
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
19
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
20
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
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