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type_genre:"Article in journal"
~subject:"Pharmaindustrie"
~type_genre:"Thesis"
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International journal of pharmaceutical and healthcare marketing
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ECONIS (ZBW)
74
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1
A structural analysis of physician agency and pharmaceutical demand
Tang, Meng-Chi
- In:
Health economics
32
(
2023
)
7
,
pp. 1453-1477
Persistent link: https://www.econbiz.de/10014329142
Saved in:
2
Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Aqif, Tanzeela
;
Mumtaz, Sana
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10014336883
Saved in:
3
Modeling patient perceptions about generic drug quality and trust with doctors : an empirical analysis for creating sustainable healthcare
Rejikumar G.
;
Ajitha, Aswathy Asokan
;
Kalpana, P.
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
8
,
pp. 2968-2987
Persistent link: https://www.econbiz.de/10014364803
Saved in:
4
Attitude towards pharmaceutical promotional tools and its influence on physicians' prescribing behaviour in Sudan
Eldrwish, May Alowi
;
Aigbogun, Osaro
;
Kani, Yusuf
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014336795
Saved in:
5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
7
The same old medicine but cheaper : the impact of patent expiry on physicians' prescribing behaviour
Fiorentini, Gianluca
;
Lippi Bruni, Matteo
;
Mammi, Irene
- In:
Journal of economic behavior & organization : JEBO
204
(
2022
),
pp. 37-68
Persistent link: https://www.econbiz.de/10014228479
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8
Gender differences in the medical industries' payments to physicians : a systematic review
Makowska, Marta
;
Sillup, George P.
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013343550
Saved in:
9
Tie decay and dissolution : contentious prescribing practices in the prescription drug epidemic
Zhang, Victoria Shu
;
King, Marissa D.
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
5
,
pp. 1149-1173
Persistent link: https://www.econbiz.de/10012665656
Saved in:
10
Drug firms' payments and physicians’ prescribing behavior in Medicare Part D
Carey, Colleen
;
Lieber, Ethan M. J.
;
Miller, Sarah
- In:
Journal of public economics
197
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012798772
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