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type_genre:"Article in journal"
~subject:"Sales promotion"
~subject:"Theory"
~type:"article"
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Search: subject_exact:"Einzelhandelsmarketing"
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Sales promotion
Theory
Handelsmarketing
131
Retail marketing
131
Einzelhandel
41
Retail trade
41
Consumer behaviour
38
Konsumentenverhalten
38
Deutschland
26
Germany
26
Theorie
21
Beziehungsmarketing
20
Relationship marketing
20
Distribution channel
15
Vertriebsweg
15
Brand management
10
Food retailing
10
Lebensmitteleinzelhandel
10
Markenführung
10
Handelsmarke
9
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8
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Advertising effects
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Online retailing
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Online-Handel
6
Verkaufsförderung
6
Werbewirkung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand image
4
Corporate reputation
4
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4
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4
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Article in journal
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27
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Barth, Klaus
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1
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1
Fend, Lars
1
Fisbeck, Hagen
1
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1
Giannetto, Gaetano
1
Hallier, Bernd
1
Kleinaltenkamp, Michael
1
Lingenfelder, Michael
1
Linnemer, Laurent
1
Marschner, Hubert F.
1
Mattmüller, Roland
1
McNeill, Lisa S.
1
Meffert, Heribert
1
Meyer, Anton
1
Möhlenbruch, Dirk
1
Müller-Hagedorn, Lothar
1
Pacheco, Barney G.
1
Perrot, Anne
1
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1
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1
Rahman, Aadil
1
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1
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1
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1
Tietz, Bruno
1
Toporowski, Waldemar
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Töpfer, Armin
1
Woloson, Wendy A.
1
Woratschek, Herbert
1
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Handelsforschung
13
Die Betriebswirtschaft : DBW
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The international review of retail, distribution and consumer research
2
Economie & prévision : EP
1
Enterprise & society : the international journal of business history
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of agricultural & food industrial organization
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
27
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1
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
2
Improving trade promotions through virtual forward buying
Poddar, Amit
;
Donthu, Naveen
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009723094
Saved in:
3
Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
Saved in:
4
Wishful thinking : retail premiums in mid-nineteenth-century America
Woloson, Wendy A.
- In:
Enterprise & society : the international journal of …
13
(
2012
)
4
,
pp. 790-831
Persistent link: https://www.econbiz.de/10009703916
Saved in:
5
Visual Merchandising als Erfolgsfaktor für den Einzelhandel
Theuner, Gabriele
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 201-216
Persistent link: https://www.econbiz.de/10003950163
Saved in:
6
Conflits liés à la certification dans une relation commerciale
Linnemer, Laurent
;
Perrot, Anne
- In:
Economie & prévision : EP
178/179
(
2007
)
2/3
,
pp. 15-24
Persistent link: https://www.econbiz.de/10003607398
Saved in:
7
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
8
Demand screening with slotting allowances and failure fees
DeVuyst, Cheryl S.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
3
(
2005
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003348959
Saved in:
9
Auswirkungen des Electronic Commerce auf den Handel
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
6
,
pp. 687-706
Persistent link: https://www.econbiz.de/10001535095
Saved in:
10
Der Einfluß der Mitarbeiterzufriedenheit auf die Kundenzufriedenheit im Handel - eine theoretische und empirische Analyse am Beispiel des Warenhauses
Meffert, Heribert
;
Schwetje, Thomas
- In:
Handelsforschung
14
(
2000
),
pp. 109-140
Persistent link: https://www.econbiz.de/10001472989
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