Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Kazmi, Syed … - In: Cogent business & management 10 (2023) 3, pp. 1-22
Both individuals and organizations extensively use the internet and social media for communications and other purposes in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It also explores the effect of informativeness and...