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type_genre:"Article in journal"
~subject:"United States"
~type_genre:"Guidebook"
~type_genre:"Ratgeber"
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Search: subject_exact:"Promotional materials"
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Werbemittel
86
Promotional materials
85
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13
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1
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1
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1
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European journal of marketing : EJM
2
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1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
13
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1
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
2
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
3
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
4
The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment
Vaccaro, Valerie L.
;
Yucetepe, Veysel
; …
- In:
Journal of international business and economics : JIBE
9
(
2009
)
4
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003928277
Saved in:
5
Does nonprofit status signal quality?
Malani, Anup
;
David, Guy
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 551-576
Persistent link: https://www.econbiz.de/10003769716
Saved in:
6
Monopolists that advertise with recyclable free samples : beware of professors selling gifts
Bremmer, Dale S.
- In:
Southern economic journal
59
(
1993
)
4
,
pp. 803-807
Persistent link: https://www.econbiz.de/10001143381
Saved in:
7
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
8
The peevish penmen : direct mail and US elections
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
22
(
1988
)
6
,
pp. 36-44
Persistent link: https://www.econbiz.de/10001053570
Saved in:
9
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
10
Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Friedman, Monroe
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10001059293
Saved in:
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