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type_genre:"Article in journal"
~subject:"Verkaufsförderung"
~type_genre:"Ratgeber"
~type_genre:"Working Paper"
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Verkaufsförderung
Werbemittel
106
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European journal of marketing : EJM
2
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
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ECONIS (ZBW)
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Do managers reciprocate? : Field experimental evidence from a competitive market
Maréchal, Michel André
;
Thöni, Christian
-
2007
Persistent link: https://www.econbiz.de/10003465251
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2
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
3
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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4
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
5
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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