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type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Promotional materials"
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Promotional materials
131
Werbemittel
131
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19
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Gierl, Heribert
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2
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2
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European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
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4
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
3
Journal of business economics : JBE
3
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3
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Agricultural and resource economics review : ARER
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Asia Pacific journal of marketing and logistics
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BWL-Wissen zur Existenzgründung
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Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
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Brick & mortar shopping in the 21st century
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Communication industry in Nigeria : the crisis of publications
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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1
Pharmaceutical promotion : a literature review and research agenda
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 44-63)
.
2021
Persistent link: https://www.econbiz.de/10012515649
Saved in:
2
Improving on-shelf availability of promotional products at a Malaysian department store
Lee, Kuang Siew
;
Ling, Tan Cheng
- In:
Global business and organizational excellence : a …
36
(
2017
)
4
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011685034
Saved in:
3
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
4
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
5
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
6
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
7
Understanding supply- and demand-side destination image relationships : the case of Qingdao, China
Ji, Shaojun
;
Wall, Geoffrey
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011305737
Saved in:
8
Einführungswerbung
Pepels, Werner
- In:
BWL-Wissen zur Existenzgründung
,
(pp. 349-392)
.
2014
Persistent link: https://www.econbiz.de/10010344249
Saved in:
9
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
10
Eye-Tracking im Werbemittel-Consulting
Holst, Christian
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 223-237)
.
2013
Persistent link: https://www.econbiz.de/10010416530
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