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Search: subject_exact:"Guerilla-Marketing"
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Guerilla marketing
39
Guerilla-Marketing
39
Sport event
24
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19
Sports marketing
19
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15
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Ambush marketing
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ambush marketing
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guerilla marketing
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sponsorship
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Burton, Nicholas
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McKelvey, Steve
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Séguin, Benoit
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Hutter, Katharina
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Nufer, Gerd
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O'Reilly, Norm
3
Chadwick, Simon
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Ellis, Dana
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Grohs, Reinhard
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Sport management review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Australasian marketing journal
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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European research studies
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Expert journal of marketing
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of strategic marketing
1
Psychology & marketing
1
Thunderbird international business review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
46
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1
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
2
The effect of guerrilla marketing on company share prices : an event study analysis
Davis, Svetlana
;
Davis, Frederick
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 346-361
Persistent link: https://www.econbiz.de/10012656856
Saved in:
3
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
The role of criminal law politics against ambush marketing behavior in the implementation of ASEAN community
Yuhelson, Yuhelson
- In:
European research studies
20
(
2017
)
3A
,
pp. 673-690
Persistent link: https://www.econbiz.de/10012219089
Saved in:
6
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
7
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
8
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity
;
Mehmet, Michael
;
Miles, Morgan P.
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 149-157
Persistent link: https://www.econbiz.de/10012110321
Saved in:
9
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
10
Ambush marketing is dead, long live ambush marketing : a redefinition and typology of an increasingly prevalent phenomenon
Burton, Nicholas
;
Chadwick, Simon
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011929123
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