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type_genre:"Aufsatz im Buch"
type_genre:"Reprint"
~institution:"American Marketing Association"
~type_genre:"Collection of articles of several authors"
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16.06.1986
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10009377649
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2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
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2004
Persistent link: https://www.econbiz.de/10002170130
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3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
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6
Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
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7
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
8
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
-
Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
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