"Marketing theory and applications" ; 2000=Vol. 11
eds.: John P- Workman Jr.; William D. Perreault Jr.
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Workman, John P. (contributor) ; Perreault, William D. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Internationaler Markteintritt | International market entry | Theorie | Theory | USA | United States | Welt | World |
| Extent: | XXI, 368 S. graph. Darst. |
|---|---|
| Conferences: | AMA Winter Educators' Conference ; (San Antonio, Tex.) : 2000.02.05-08 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 0-87757-282-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001796334