"Marketing theory and applications" ; 2000=Vol. 11
Year of publication: |
2000
|
---|---|
Other Persons: | Workman, John P. (contributor) ; Perreault, William D. (contributor) |
Institutions: | American Marketing Association (contributor) |
Published in: | |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Internationaler Markteintritt | International market entry | Theorie | Theory | USA | United States | Welt | World |
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