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type_genre:"Aufsatz im Buch"
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Contemporary thoughts on corporate branding and corporate identity management"
~isPartOf:"Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World"
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Brand architecture
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Brand management in emerging markets : theories and practice
Contemporary thoughts on corporate branding and corporate identity management
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Advances in corporate branding
6
Building corporate identity, image and reputation in the digital era
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Foundations of corporate heritage
3
Reputation Management
3
The Routledge companion to contemporary brand management
3
Fashion branding and communication : core strategies of European luxury brands
2
Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
2
Trademarks, brands, and competitiveness
2
Africapitalism : rethinking the role of business in Africa
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Branded spaces : experience enactments and entanglements
1
Business architecture management : architecting the business for consistency and alignment
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Employer branding for competitive advantage : models and implementation strategies
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
2
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
3
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
4
The power of corporate brand names : integrated marketing in action
Sowa, Brian C.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 150-165)
.
2008
Persistent link: https://www.econbiz.de/10003773431
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