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type_genre:"Aufsatz im Buch"
~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
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Consumer brand relationships : meaning, measuring, managing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
Strong brands, strong relationships
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Brand research : [an outcome of the second International Conference on Brand Management]
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Innovative Markenführung und -implementierung
6
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
6
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
6
The Routledge companion to contemporary brand management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Country of origin effect : looking back and moving forward
5
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
5
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
5
Psychology of branding
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand management ; Vol. 4
4
Bridging the gap between advertising academia and practice
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Handbook on brand and experience management
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Organizational identity in practice
4
Political marketing in the United States
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ECONIS (ZBW)
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1
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
2
Discovering and sustaining the brand bond
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 224-242)
.
2015
Persistent link: https://www.econbiz.de/10011279669
Saved in:
3
Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
Saved in:
4
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
7
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
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