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type_genre:"Aufsatz im Buch"
~isPartOf:"Handbook of marketing decision models"
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Decision theory
8
Entscheidungstheorie
8
Marketing theory
6
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Theory
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1960-2007
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Beziehungsmarketing
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Wierenga, Berend
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Albers, Sönke
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Handbook of marketing decision models
Image theory : theoretical and empirical foundations
18
Multiple criteria decision analysis ; Volume 1
14
Multiple criteria decision analysis : state of the art surveys
13
Constructing scalar-valued objective functions : proceedings of the Third International Conference on Econometric Decision Models: Constructing Scalar Valued Objective Functions, University of Hagen, held in Katholische Akademie Schwerte, September 5 - 8, 1995
10
The Oxford handbook of organizational decision making
9
Constructing and applying objective functions : proceedings of the Fourth International Conference on Econometric Decision Models Constructing and Applying Objective Functions, University of Hagen, held in Haus Nordhelle, August 28 - 31, 2000
7
Décision prospective auto-organisation : mélanges en l'honneur de Jacques Lesourne
7
Advances in decision analysis : [the present book finds its roots in the International Conference on Methods and Applications of Multiple Criteria Decision Making held in Mons in May 1997]
6
Decision making in complex environments
6
Incertezza, razionalità e decisioni economiche
6
Psychology of decision making in economics, business and finance
6
Neuroeconomics
5
Neuroeconomics : decision making and the brain
5
Advances in multicriteria analysis
4
Advances in multiple objective and goal programming : proceedings of the Second International Conference on Multi-Objective Programming and Goal Programming, Torremolinos, Spain, May 16 - 18, 1996
4
Décisions économiques
4
Experiments in economics : decision making and markets
4
Handbook of experimental economics results ; Vol. 1
4
Rechnungslegungspolitik : eine Bestandsaufnahme aus handels- und steuerrechtlicher Sicht
4
Trends in multiple criteria decision analysis
4
Advances in behavioral economics : essays in honor of Horst Todt ; with 11 tables
3
Beliefs, interactions and preferences in decision making
3
Data envelopment analysis and its applications to management
3
Decision making under deep uncertainty : from theory to practice
3
Developments on experimental economics : new approaches to solving real-world problems
3
Ethical business leadership in troubling times
3
Fuzzy engineering economics with applications
3
Handbook of behavioral economics ; 2
3
Handbook of choice modelling
3
Handbook of game theory ; Volume 4
3
Handbook of risk theory ; Vol. 1
3
Neuroeconomics and the firm
3
New operational approaches for financial modelling
3
Operations research proceedings 2000 : selected papers of the Symposium on Operations Research (OR 2000) ; Dresden, September 9 - 12, 2000
3
Rationalität im Prozess kultureller Evolution : Rationalitätsunterstellungen als eine Bedingung der Möglichkeit substantieller Rationalität des Handelns
3
The SAGE handbook of marketing ethics
3
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
3
"Das ist gar kein Modell!" : unterschiedliche Modelle und Modellierungen in Betriebswirtschaftslehre und Ingenieurwissenschaften
2
Analytical approaches to strategic decision-making : interdisciplinary considerations
2
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1
The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend
- In:
Handbook of marketing decision models
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003755256
Saved in:
2
Interactive consumer decision aids
Murray, Kyle B.
;
Häubl, Gerald
- In:
Handbook of marketing decision models
,
(pp. 55-77)
.
2008
Persistent link: https://www.econbiz.de/10003755260
Saved in:
3
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
Saved in:
4
Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
Persistent link: https://www.econbiz.de/10003755277
Saved in:
5
Decision models for the movie industry
Eliashberg, Jehoshua
;
Weinberg, Charles B.
;
Hui, Sam K.
- In:
Handbook of marketing decision models
,
(pp. 437-468)
.
2008
Persistent link: https://www.econbiz.de/10003755287
Saved in:
6
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
7
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
Saved in:
8
Advances in marketing management support systems
Wierenga, Berend
;
Bruggen, Gerrit H. van
;
Althuizen, …
- In:
Handbook of marketing decision models
,
(pp. 561-592)
.
2008
Persistent link: https://www.econbiz.de/10003755300
Saved in:
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