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type_genre:"Aufsatz im Buch"
~isPartOf:"Luxury marketing, sustainability and technology : the future of luxury management"
~isPartOf:"Sustainable Luxury : An International Perspective"
~type_genre:"Fallstudiensammlung"
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Luxury marketing, sustainability and technology : the future of luxury management
Sustainable Luxury : An International Perspective
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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ECONIS (ZBW)
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1
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
2
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
3
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
4
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
5
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
6
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
7
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
8
Sustainable eco-luxury in the Scandinavian context
Niinimäki, Kirsi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 35-57)
.
2022
Persistent link: https://www.econbiz.de/10013362541
Saved in:
9
Sustainable luxury : a framework for meaning through value congruence
Volcon, Stephanie Y.
;
Makkar, Marian
;
Martin, Diane M.
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 59-79)
.
2022
Persistent link: https://www.econbiz.de/10013362547
Saved in:
10
Sustainability, Saudi Arabia and luxury fashion context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
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