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type_genre:"Aufsatz im Buch"
~isPartOf:"Marketing efficiency in tourism : coping with volatile demand"
~type_genre:"Sammelwerk"
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Marketing efficiency in tourism : coping with volatile demand
Applications and modifications
19
Geographie der Freizeit und des Tourismus : Bilanz und Ausblick
17
Protected areas and regional development in Europe : towards a new model for the 21st century
14
Real estate and destination development in tourism : successful strategies and instruments
10
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
7
Advances in modern tourism research : economic perspectives ; with 65 tables
5
Quantitative methods in tourism economics : [it is the offspring of a major international conference on Tourism Economics (ATE2011), held in Lisbon in April 2011 ...]
5
Knowledge management in tourism : policy and governance applications
4
Sport and tourism : 53st congress 2003, Athens, Greece
4
Tourism and hospitality development between China and EU : [hospitality development under globalization ; The Third International Conference on Tourism and Hospitality between China - Spain (ICTCHS) 2012 ; held on November 29 - December 1 in 2012 in Zhuhai, China]
4
Ansätze und Erfahrungen im Destinationsmanagement : Festschrift zum 15-jährigen Jubiläum des ETI
3
Co-creation and well-being in tourism
3
Contemporary geographies of leisure, tourism and mobility
3
Destination management
3
Deutschland als Reiseziel chinesischer Touristen : Chancen für den deutschen Reisemarkt
3
Erfolg durch Innovation : Perspektiven für den Tourismus- und Dienstleistungssektor ; Festschrift für Klaus Weiermair zum 65. Geburtstag ; 10 Jahre ICRET
3
Festschrift für Wigand Ritter : zum 60. Geburtstag
3
Greifswalder Beiträge zur Rekreationsgeographie, Freizeit- und Tourismusforschung : Studienmaterial zur Geographie des Tourismus
3
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
3
LISS 2012 ; Vol. 2
3
Managing and marketing tourist destinations : strategies to gain a competitive edge
3
Managing change in tourism : creating opportunities - overcoming obstacles
3
Regionale Baukultur als Erfolgsfaktor im Tourismus : nachhaltige Vermarktung von Destinationen ; [Ergebnisse der 19. Eichstätter Tourismusgespräche, die am 24. April 2008 unter dem Thema "Regionale Baukultur und touristische Vermarktung" stattgefunden haben]
3
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
3
Sustainable management in COVID-19 times
3
Aktuelle Fragen der Namibia-Forschung : Rundgespräch in Zusammenarbeit mit der Deutsch-Namibischen Gesellschaft
2
Aktuelle Probleme der Regionalentwicklung in Mecklenburg-Vorpommern
2
Amenities and rural development : theory, methods and public policy
2
Aspects of tourism
2
Change management in tourism : from "old" to "new" tourism
2
Choice modelling and the transfer of environmental values
2
De Gruyter studies in tourism
2
Desarrollo territorial
2
Deutschland als Incoming-Destination : mit 8 Tabellen
2
Dienstleistungsnetzwerke
2
Environmental value transfer : issues and methods
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
Festschrift für Erdmann Gormsen zum 65. Geburtstag : mit 45 Tabellen
2
Geografia e organizzazione dello sviluppo territoriale / Studi regionali e monografici
2
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ECONIS (ZBW)
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1
Recovery marketing after tourism shocks
Turner, Lindsay W.
;
Vu, Chau Jo
;
Witt, Stephen F.
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 35-49)
.
2006
Persistent link: https://www.econbiz.de/10003396306
Saved in:
2
Strategic brand management of tourism destinations : creating emotions and meaningful intangibles
Peters, Mike
;
Weiermair, Klaus
;
Katawandee, Phunthumadee
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 65-79)
.
2006
Persistent link: https://www.econbiz.de/10003396312
Saved in:
3
Destination branding and skier environmental attitudes
Williams, Peter W.
;
Reilly, Jennifer
;
Haider, Wolfgang
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 81-91)
.
2006
Persistent link: https://www.econbiz.de/10003396374
Saved in:
4
Making sense of destination promotion : on the impact of promotional measures on overnight stays and income from tourism
Beritelli, Pietro
;
Laesser, Christian
;
Widmann, Fabian
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 145-157)
.
2006
Persistent link: https://www.econbiz.de/10003396399
Saved in:
5
Does image-research contribute to operative marketing planning : case Finland
Komppula, Raija
;
Tuohino, Anja
;
Peltonen, Arvo
;
Aho, Seppo
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 159-172)
.
2006
Persistent link: https://www.econbiz.de/10003396419
Saved in:
6
Integrated marketing efficiency through co-innovation process : tools for managing the destination marketing organization
Lemmetyinen, Arja
;
Go, Frank M.
;
Brooker, Ed
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 173-182)
.
2006
Persistent link: https://www.econbiz.de/10003396424
Saved in:
7
The contribution of the State to more efficient and effective marketing
Socher, Karl
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 193-202)
.
2006
Persistent link: https://www.econbiz.de/10003396428
Saved in:
8
Destination strategy and firm strategy : the overlooked link
De Carlo, Manuela
;
Canali, Silvia
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 205-217)
.
2006
Persistent link: https://www.econbiz.de/10003396443
Saved in:
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