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type_genre:"Aufsatz im Buch"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"India"
~subject:"Luxury goods"
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Sustainable Luxury : An International Perspective
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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ECONIS (ZBW)
11
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1
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
2
Sustainable eco-luxury in the Scandinavian context
Niinimäki, Kirsi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 35-57)
.
2022
Persistent link: https://www.econbiz.de/10013362541
Saved in:
3
Sustainable luxury : a framework for meaning through value congruence
Volcon, Stephanie Y.
;
Makkar, Marian
;
Martin, Diane M.
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 59-79)
.
2022
Persistent link: https://www.econbiz.de/10013362547
Saved in:
4
Sustainability, Saudi Arabia and luxury fashion context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
Saved in:
5
Towards circular luxury entrepreneurship : a Saudi female entrepreneur perspective
Alblowi, Rana
;
Henninger, Claudia E.
;
Parker-Strak, Rachel
- In:
Sustainable Luxury : An International Perspective
,
(pp. 101-127)
.
2022
Persistent link: https://www.econbiz.de/10013362555
Saved in:
6
Sustainable supply chain process of the luxury Kente textile : introducing heritage into the sustainability framework
Nunoo, Sharon
- In:
Sustainable Luxury : An International Perspective
,
(pp. 129-151)
.
2022
Persistent link: https://www.econbiz.de/10013362556
Saved in:
7
Sustainability claims in the luxury beauty industry : an exploratory study of consumers' perceptions and behaviour
Alevizou, Panayiota
- In:
Sustainable Luxury : An International Perspective
,
(pp. 173-196)
.
2022
Persistent link: https://www.econbiz.de/10013362628
Saved in:
8
"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands
McCormick, Helen
;
Ram, Pratibha
- In:
Sustainable Luxury : An International Perspective
,
(pp. 219-239)
.
2022
Persistent link: https://www.econbiz.de/10013362668
Saved in:
9
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
10
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
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