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type_genre:"Aufsatz im Buch"
~person:"Anderson, Simon P."
~person:"Chang, Chun-tuan"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising planning"
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Advertising planning
4
Werbeplanung
4
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
Bertrand competition
1
Bertrand equilibrium
1
Bertrand-Wettbewerb
1
Cause-Related Marketing
1
Cause-related marketing
1
Competitive analysis
1
Consumer surplus
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Consumer targeting
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Distribution costs
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Environmental consciousness
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Media market
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Mixed strategy equilibrium
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Preiswettbewerb
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Price advertising
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Price competition
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Price dispersion
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Print advertising
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Printwerbung
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Social Marketing
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Social marketing
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Target group
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Theorie
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Anderson, Simon P.
Chang, Chun-tuan
King, Stephen
13
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Naik, Prasad A.
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Steffenhagen, Hartwig
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Cheong, Yunjae
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Esch, Franz-Rudolf
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Kim, Kihan
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Putte, Bas van den
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Araujo, Luis
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International journal of advertising : the quarterly review of marketing communications
2
Games and economic behavior
1
The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
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1
Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
- In:
The economic journal : the journal of the Royal …
128
(
2018
)
608
,
pp. 34-54
Persistent link: https://www.econbiz.de/10011951213
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
3
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
4
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
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