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type_genre:"Aufsatz im Buch"
~person:"DeSarbo, Wayne"
~type_genre:"Amtsdruckschrift"
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Search: subject_exact:"Multidimensional scaling"
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Fundamentals of marketing research ; Vol. 6
1
Quantitative modelling in marketing and management
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ECONIS (ZBW)
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A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne
;
Kim, Sunghoon
- In:
Quantitative modelling in marketing and management
,
(pp. 3-25)
.
2013
Persistent link: https://www.econbiz.de/10009680256
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Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
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