//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~subject:"India"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
India
Luxury goods
Luxusgüter
390
Consumer behaviour
123
Konsumentenverhalten
123
Brand management
92
Markenführung
92
Fashion
60
Mode
59
Brand
52
Markenartikel
52
Brand image
28
Markenimage
28
Marketing management
28
Marketingmanagement
28
Internet marketing
25
Online-Marketing
25
Social Web
24
Social web
24
China
23
Beziehungsmarketing
19
Relationship marketing
19
Deutschland
18
Germany
18
Sustainability
18
Welt
18
World
18
Bekleidungsindustrie
17
Clothing industry
17
Nachhaltigkeit
14
Digitalisierung
13
Digitization
13
Product counterfeiting
13
Produktpiraterie
13
Indien
12
Nachhaltige Entwicklung
12
Online retailing
12
Online-Handel
12
Sustainable development
12
France
11
more ...
less ...
Online availability
All
Undetermined
194
Free
4
Type of publication
All
Article
390
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
1,603
Aufsatz in Zeitschrift
1,603
Book section
390
Graue Literatur
84
Non-commercial literature
84
Arbeitspapier
67
Working Paper
67
Hochschulschrift
63
Collection of articles of several authors
58
Sammelwerk
58
Aufsatzsammlung
52
Thesis
37
Case study
32
Fallstudie
32
Conference paper
15
Konferenzbeitrag
15
Interview
11
Konferenzschrift
10
Guidebook
6
Handbook
6
Handbuch
6
Ratgeber
6
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Conference proceedings
3
Fallstudiensammlung
3
Market information
3
Marktinformation
3
Sammlung
3
Bibliografie
2
Bildband
2
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
2
Rezension
2
Statistik
2
Ausstellungskatalog
1
Catalog of products and producers
1
more ...
less ...
Language
All
English
331
German
58
French
1
Author
All
Wiedmann, Klaus-Peter
11
Hennigs, Nadine
9
Mosca, Fabrizio
7
Pietzcker, Dominik
6
Amatulli, Cesare
5
Brun, Alessandro
5
Meurer, Jörg
5
Thaichon, Park
5
Atwal, Glyn
4
Chiaudano, Valentina
4
Kapferer, Jean-Noël
4
Klarmann, Christiane
4
Ozuem, Wilson
4
Ranfagni, Silvia
4
Vaih-Baur, Christina
4
Batat, Wided
3
Cedrola, Elena
3
Donzé, Pierre-Yves
3
Duma, Fabio
3
Fujioka, Rika
3
Giacosa, Elisa
3
Gistri, Giacomo
3
Grewe, Bernd-Stefan
3
Henninger, Claudia E.
3
Hofmeester, Karin
3
König, Verena
3
Moore, Christopher M.
3
Pini, Fabrizio Maria
3
Pouillard, Véronique
3
Roberts, Joanne
3
Rovai, Serena
3
Sestino, Andrea
3
Aiello, Gaetano
2
Asmat Nizam Abdul Talib
2
Berry, Christopher J.
2
Bertoldi, Bernardo
2
Blazquez Cano, Marta
2
Bonin, Hubert
2
Bryson, Douglas
2
Canguende-Valentim, Cláudio Félix
2
more ...
less ...
Published in...
All
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
more ...
less ...
Source
All
ECONIS (ZBW)
390
Showing
11
-
20
of
390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
12
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
13
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
14
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
15
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
Saved in:
16
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
17
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
18
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
19
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
20
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->