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type_genre:"Aufsatz im Buch"
~subject:"Konsumentenverhalten"
~subject:"Print advertising"
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Search: subject_exact:"Zeitungsanzeige"
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Konsumentenverhalten
Print advertising
Printwerbung
84
Advertising effects
24
Werbewirkung
24
Deutschland
17
Germany
17
USA
11
United States
11
Estimation
9
Netherlands
9
Niederlande
9
Schätzung
9
Perception
8
Wahrnehmung
8
Advertising
7
Werbung
7
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5
Frankreich
5
Psychology of advertising
5
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5
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5
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5
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5
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5
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
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4
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Brand image
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
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84
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Aufsatz im Buch
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329
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329
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94
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94
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84
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68
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35
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26
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Mulken, Margot van
6
Bajde, Domen
2
Cheng, Hong
2
Dianoux, Christian
2
Enschot, Renske van
2
Gierl, Heribert
2
Gröppel-Klein, Andrea
2
Hansen, Flemming
2
Hoeken, Hans
2
Linhart, Zdenek
2
Lundsteen, Steen
2
Neijens, Peter
2
Schneider, Tanja
2
Shaw, Ping
2
Smit, Edith
2
Toorn, Lydia van
2
Vida, Irena
2
Adrion, Matthias
1
Aggarwal, Pankaj
1
Alozie, Emmanuel C.
1
Anderson, Simon P.
1
Ashley, Christy
1
Baasch, Stefanie
1
Banks, Ivana Bušljeta
1
Bao, Yeqing
1
Bauer, Hans H.
1
Belk, Russel W.
1
Bergen, Geertje van
1
Berti, Barbara
1
Bhutiani, Supriya Rahul
1
Bills, Emily
1
Blick, Paul
1
Bode, Sabine
1
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1
Boggio, Cecilia
1
Boutsouki, Christina
1
Brashear-Alejandro, Thomas
1
Brune, Philipp
1
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1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
International advertising and communication : current insights and empirical findings
3
Advertising and violence : concepts and perspectives
2
Advertising in developing and emerging countries : the economic, political and social context
2
Bridging the gap between advertising academia and practice
2
Business strategies for economies in transition : book of readings on CEE countries
2
Challenges in an age of dis-engagement
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising, promotion, and new media
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Empirical studies of pricing
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Global observations of the influence of culture on consumer buying behavior
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Handbook of media economics ; Volume 1A
1
Handbuch der Marktforschung
1
Innovation in advertising and branding communication
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
International - Europäisch - Regional
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Legal and business aspects of the magazine industry 1984
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
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ECONIS (ZBW)
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1
Disclaimers in real estate print advertisements
Mogaji, Emmanuel
- In:
Designing and communicating experience
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012648272
Saved in:
2
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
3
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
4
A semiotic approach through print advertisements : the changing Indian urban male
Patel, Neha Chirag
;
Bhutiani, Supriya Rahul
- In:
Global observations of the influence of culture on …
,
(pp. 146-170)
.
2018
Persistent link: https://www.econbiz.de/10011718892
Saved in:
5
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
6
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
7
Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
Saved in:
8
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
Saved in:
9
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
10
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
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