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type_genre:"Aufsatz im Buch"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Statistik"
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Konsumentenverhalten
Luxury goods
393
Luxusgüter
393
Consumer behaviour
126
Brand management
93
Markenführung
93
Fashion
60
Mode
59
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52
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12
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Aufsatz im Buch
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1,076
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1,076
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122
Graue Literatur
31
Non-commercial literature
31
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25
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Wiedmann, Klaus-Peter
4
Chen, Ning
3
Hennigs, Nadine
3
Asmat Nizam Abdul Talib
2
Canguende-Valentim, Cláudio Félix
2
Denize, Sara
2
Duma, Fabio
2
Espinoza Petersen, Francine
2
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2
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2
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2
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2
Iperen, Rudolf-Jan van
2
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2
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2
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2
Phau, Ian
2
Pouillard, Véronique
2
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2
Rovai, Serena
2
Schmidt, Steffen
2
Shao, Wei
2
Stegemann, Nicole
2
Thaichon, Park
2
Wan Nurisma Ayu Wan Ismail
2
Wüstefeld, Thomas
2
Abu Bakar bin Abdul Hamid
1
Adıgüzel, Feray
1
Agnoli, Lara
1
Ahmad, Amna
1
Ahuvia, Aaron C.
1
Ala, Mamun
1
Alevizou, Panayiota
1
Amatulli, Cesare
1
Anusara Sawangchai
1
Anzivino, Alessia
1
Appiah, Dominic
1
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1
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1
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The Oxford handbook of luxury business
13
Luxury marketing : a challenge for theory and practice
11
Sustainable Luxury : An International Perspective
6
Developing successful global strategies for marketing luxury brands
4
Global luxury : organizational change and emerging markets since the 1970s
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
4
Building consumer-brand relationship in luxury brand management
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Sustainable luxury : managing social and environmental performance in iconic brands
3
Brand management ; Vol. 4
2
Global marketing strategies for the promotion of luxury goods
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Three essays on luxury consumption
2
A research agenda for international entrepreneurship
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary case studies on fashion production, marketing and operations
1
Country of origin effect : looking back and moving forward
1
ESMT Dissertation
1
Economies et sociétés ; 46,4
1
Emerging research on Islamic marketing and tourism in the global economy
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Focus-Marktanalyse
1
Global observations of the influence of culture on consumer buying behavior
1
Green advertising and the reluctant consumer
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on new challenges and global outlooks in financial risk management
1
Handbook on cross-cultural marketing
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
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ECONIS (ZBW)
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Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
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2
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
5
Ethnic profiling of luxury goods consumers in Southeast Asia : new insights in the international entrepreneurship approach
Ferdinandi, Massimo
;
Presutti, Manuela
- In:
A research agenda for international entrepreneurship
,
(pp. 261-288)
.
2023
Persistent link: https://www.econbiz.de/10014477774
Saved in:
6
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
Saved in:
7
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
8
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
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9
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
10
The luxury stores of the future : the impact of technology on the relationship between consumers and the brand's staff
Diogo, Leonor
- In:
Perspectives on workplace communication and well-being …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014309106
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