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type_genre:"Aufsatz im Buch"
~subject:"Online-Marketing"
~subject:"United Kingdom"
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Search: subject_exact:"Trademark law"
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Online-Marketing
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Markenrecht
102
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Casson, Mark
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Mercer, John
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Trademarks, brands, and competitiveness
8
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Contemporary research in e-branding
1
Handbook of research on counterfeiting and illicit trade
1
The SAGE handbook of digital marketing
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The innovation handbook : how to develop, manage and protect your most profitable ideas
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ECONIS (ZBW)
15
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Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
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2
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
Saved in:
3
Trademarks and infringement in Britain, c. 1875 - c. 1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009758704
Saved in:
4
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2013
Persistent link: https://www.econbiz.de/10009758752
Saved in:
5
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2013
Persistent link: https://www.econbiz.de/10009758754
Saved in:
6
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2013
Persistent link: https://www.econbiz.de/10009758773
Saved in:
7
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2010
Persistent link: https://www.econbiz.de/10003972811
Saved in:
8
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2010
Persistent link: https://www.econbiz.de/10003972815
Saved in:
9
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2010
Persistent link: https://www.econbiz.de/10003972901
Saved in:
10
Trademarks and infringement in Britain, c.1875 - c.1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 102-118)
.
2010
Persistent link: https://www.econbiz.de/10003972906
Saved in:
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