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type_genre:"Aufsatz im Buch"
~subject:"Produktmanagement"
~subject:"South Korea"
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Search: subject_exact:"Brand extension"
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Produktmanagement
South Korea
Brand extension
58
Markentransfer
57
Brand management
37
Markenführung
37
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
15
Markenimage
15
Brand
10
Markenartikel
10
Deutschland
7
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7
Luxury goods
6
Luxusgüter
6
Marketing management
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Marketingmanagement
5
Brand architecture
3
Brand equity
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International marketing
3
Internationales Marketing
3
Markenarchitektur
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Sportmarketing
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Sports marketing
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Brand communication
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Brand portfolio
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EU countries
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EU-Staaten
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Empirical method
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Fashion
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Fashion brand
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Benkenstein, Martin
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Jiménez-Zarco, Ana Isabel
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Lee, Changhan
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Moreno-Gavara, Carmen
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Platt, Norbert A.
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Salzer, Bruno
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Tomczak, Torsten
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Zhang, Hao
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Brand management in emerging markets : theories and practice
1
Global marketing strategies for the promotion of luxury goods
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
Wie entstehen starke Marken? : [Markendialog Februar 2005]
1
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ECONIS (ZBW)
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
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2
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
3
Markendehnung : Gefahr für die Markenstärke?
Benkenstein, Martin
;
Platt, Norbert A.
- In:
Wie entstehen starke Marken? : [Markendialog Februar 2005]
,
(pp. 125-144)
.
2005
Persistent link: https://www.econbiz.de/10003849095
Saved in:
4
Bewertung von Markentransferstrategien und Unternehmenswert
Tomczak, Torsten
;
Salzer, Bruno
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 73-96)
.
2002
Persistent link: https://www.econbiz.de/10003849499
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