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type_genre:"Aufsatzsammlung"
type_genre:"Publication in honor of a corporation"
~person:"Meffert, Heribert"
~person:"Wang, Ke"
~subject:"Beziehungsmarketing"
~subject:"Corporate reputation"
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24.06.1994
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Meffert, Heribert
Wang, Ke
Bruhn, Manfred
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Essays in corporate risk
Wang, Ke
-
2023
Persistent link: https://www.econbiz.de/10014428479
Saved in:
2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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3
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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