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type_genre:"Aufsatzsammlung"
~person:"Balmer, John M. T."
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
18
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18
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14
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14
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11
Firmenimage
11
Brand architecture
10
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Aufsatzsammlung
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Balmer, John M. T.
Bruhn, Manfred
31
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Homburg, Christian
22
Melewar, T. C.
21
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18
Morgan, Neil A.
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16
Gilmore, Audrey
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Lindgreen, Adam
15
Sheth, Jagdish N.
15
Brettel, Malte
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Bauer, Hans H.
13
Esch, Franz-Rudolf
13
Gierl, Heribert
13
Hinson, Robert
13
Meffert, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Singh, Ramendra
13
Varadarajan, Rajan
13
Albers, Sönke
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Blankson, Charles
11
Herrmann, Andreas
11
Laukkanen, Tommi
11
Terho, Harri
11
Dekimpe, Marnik G.
10
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10
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European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Corporate communications : an international journal
3
Journal of business ethics : JOBE
2
Journal of business research : JBR
1
Journal of general management
1
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ECONIS (ZBW)
18
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18
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1
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
2
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
3
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
4
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
8
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
9
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
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