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type_genre:"Aufsatzsammlung"
~person:"Strube, Mania"
~type_genre:"Article in journal"
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Search: subject_exact:"Mediensektor"
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Media industries
4
Mediensektor
4
Globalisierung
2
Globalization
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1974-2009
1
Advertising
1
Bibliometrics
1
Bibliometrie
1
Deutschland
1
Germany
1
Inter-firm cooperation
1
International management
1
International market entry
1
Internationaler Markteintritt
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Internationales Management
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Knowledge management
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Multinationales Unternehmen
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Printwerbung
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Strategic management
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Welt
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Aufsatzsammlung
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Strube, Mania
Hess, Thomas
11
Chan-Olmsted, Sylvia M.
9
Karmasin, Matthias
8
Rimscha, M. Bjørn von
8
Picard, Robert G.
7
Friedrichsen, Mike
6
Alexander, Alison
5
Breyer-Mayländer, Thomas
5
Knuth, Ingo
5
Virta, Sari
5
Zerdick, Axel
5
Albarran, Alan B.
4
Kunz, Reinhard E.
4
Martin, Hugh J.
4
Ots, Mart
4
Rennhoff, Adam D.
4
Seufert, Wolfgang
4
Siegert, Gabriele
4
Sjurts, Insa
4
Süß, Stefan
4
Weder, Franzisca
4
Wirtz, Bernd W.
4
Achtenhagen, Leona
3
Agnihotri, Raj
3
Altmeppen, Klaus-Dieter
3
Bouncken, Ricarda B.
3
Choi, Jay Pil
3
Ciesinger, Kurt-Georg
3
Compaine, Benjamin
3
Dal Zotto, Cinzia
3
Dewenter, Ralf
3
Diehl, Sandra
3
Doyle, Gillian
3
Dukes, Anthony
3
Dukes, Anthony J.
3
Gal-Or, Esther
3
Gershon, Richard A.
3
Järventie-Thesleff, Rita
3
Krebs, Isabelle
3
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JMM : the international journal on media management
2
Journal of media business studies
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Source
All
ECONIS (ZBW)
4
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Managing headquarters-subsidiary relations from a knowledge perspective : strategies for transnational media companies abstract
Strube, Mania
;
Berg, Nicola
- In:
JMM : the international journal on media management
13
(
2011
)
4
,
pp. 225-251
Persistent link: https://www.econbiz.de/10009489274
Saved in:
3
Internationalisierungsstrategien deutscher Medienkonzerne
Sjurts, Insa
;
Strube, Mania
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003983364
Saved in:
4
Development of transnational media management research from 1974 - 2009 : a propositional inventory
Strube, Mania
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 115-140
Persistent link: https://www.econbiz.de/10008823576
Saved in:
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